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But there’s one essential difference: on Bumble, only women can send a message first.For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.“You swiped right in your head just now,” she says. so let’s start: I’d like first to apologize for the typos I might have… nobody’s perfect) and I’m pretty much new in this country (I’ve been around for 2 years). • The 10 best dating profile examples for men • For Men, Ages: 20’s, 30’s, 40’s & 50’s • Match.com, e Harmony, ok Cupid, JDate & POF profile examples • A woman’s perspective on these profiles • Then I personally help fix Ok…“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.

Still, Wolfe insists she’s not trying to beat Tinder at its own game.

A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.

“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.

In essence, the app is an attempt to answer her train of questions above.

It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.

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“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.

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