Their mandate was simple: Try out two apps for two weeks and provide honest feedback.
While developers collect their own statistics and user responses, this was the first time this sort of focus group was organized, she said.
Coffee Meets Bagel, which is run by three sisters, started as a Web site and recently released apps for i OS and Android.
It uses a simple concept: Set a deadline and people will respond. Everyday at noon, they receive an e-mail with one match, a friend of a friend.
It’s all the horrors of online dating transferred to your phone, where you get creepy texts from people who view your profile and use your location to stalk you. Smartphones and apps are just the shiny new tools in the age-old quest for love.
But it could also spontaneously put you in front of the someone who likes your favorite food, books and music and might just like you, too. It’s been around since the invention of mobile phones.
That’s where Facebook comes in, with apps like Zoosk and Are you Interested?
Grindr, Meet Moi, Singles Around Me and several others use geolocation technology that lets people arrange spur-of-the-moment dates.
“Since I’m single and busy, I wanted to use it as a way to practice flirting and see the technology behind the apps,” he said.
Another participant, Joe, 30, from Chicago, described his experience in a blog.“With these apps it feels like, ‘Hey, I’m in the area, I’m looking to hang out,’ he wrote. It’s a little more explicit up front.” The perception about mobile apps, which is not totally inaccurate, is that they’re meant for casual dating.
They have 24 hours to ‘like’ or ‘pass’ over the person.
If both users choose ‘like,’ they are connected through a private number. “We’re trying to use mobile technology to make people take an active stance in dating,” said co-founder Arum Kang, a former product manager at Amazon.
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Coffee Meets Bagel, a four-month-old New York startup, found that users were 37.2 percent more likely to want to date a person if they had mutual Facebook friends.